house of frens values your privacy rights and is committed toward transparency in all of our products and services. We collect data to get a more complete view of our customers, which, in turn, allows us to serve you better and with more personalization.

This Privacy Policy (or “Policy”) tells you how house of frens (collectively “house of frens,” “we,” “us,” and/or “our”) collects, uses, shares, and protects information obtained from and about our customers (“you”). It also tells you how you can access and update your information and make certain choices about how your information is used. his Privacy Policy applies when you access or use our websites, shop in our stores or pop-ups, communicate with us through our customer support channels or via social media, and otherwise interact with us. By using a house of frens website or by otherwise giving us your information, you agree to the terms of this Policy. If you do not agree to this Policy, you must not use our websites or applications or give us any of your information.

If we want to change the way we handle your information, we will post those changes in this Privacy Policy. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. We reserve the right to make changes to our practices and this Policy at any time, provided that we follow the procedures above.

information we collection

Depending on how you interact with house of frens (online, in-store, on the phone, etc.), we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant services.

PERSONAL CONTACT INFORMATION

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number, or email address. In some cases, this could include information that you give us about someone else (for example, if you ask us to ship a house of frens product to a friend). We typically collect personal contact information in connection with a variety of activities, including account registration, product orders, customer service, contests and promotions, and customer feedback. If you create an account with us, some of your personal contact information may be stored under your account profile. To review or edit this information, go to the My Account section of our site or contact Customer Service.

PAYMENT INFORMATION

This includes any information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.), gift card information, check or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. We only collect payment information for purchases (whether your purchase is made in-store, online, or by phone). If you create an account with us, your payment information (along with your purchase history and other related preferences) may be stored under your account profile.

ACCOUNT LOGIN INFORMATION

This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account information. Examples include customer number, login ID, screen name, password, and/or security question and answer. Certain login information, such as your customer number, may be generated by us and then sent to you. We only collect (or create for you) unique login information for those activities that require an account. Your unique login information, especially your password, should always be kept confidential and should never be shared with anyone else.

DEMOGRAPHIC INFORMATION

This includes any information that describes demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, or lifestyle information. We typically collect demographic information in connection with a variety of activities, including account registration, contests and promotions, and customer surveys. For demographic information associated with your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network information” below.

TECHNICAL COMPUTER INFORMATION

This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through the use of automated technologies such as cookies and web beacons. Examples of technical computer information that may be collected include your computer’s IP address, operating system type, and web browser type. If you access a house of frens website or application via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, general location, and other similar mobile device data.

WEBSITE USAGE INFORMATION

This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with our websites or applications (e.g., date and time of visit, which site you came from, etc.). This information is captured using automated technologies such as cookies and web beacons, and may be collected regardless of the device you may be using (computer, smartphone, tablet, etc.). This information may also be collected using third party analytics services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page or the amount of time spent on a site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where users link to from that email, etc.). Website usage information may be associated with your personal contact information.

CUSTOMER FEEDBACK

This includes information that you voluntarily share with us about your experience in using our products or services, including our beauty products, websites and applications. Examples may include comments and suggestions, testimonials, or other feedback you send us about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.

CUSTOMER-GENERATED CONTENT

This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites or applications, such as our Facebook fan pages or applications. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content in connection with contests and promotions, website community features, customer engagement, and third party social networking.

SOCIAL NETWORK INFORMATION

This refers to any information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us or that you post publicly. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with application developers or that you post publicly on a house of frens social networking page. For example, we may receive your social network information (or parts of it) when you download or interact with a house of frens application on a social networking site (such as Facebook) or use a third party social networking feature that is integrated within a house of frens site (such as Facebook Connect). To learn more about how your social network information may be obtained by house of frens (or other application developers), please visit the website of the relevant third party social network.

OTHER INFORMATION (DEPENDING ON CONTEXT)

This refers to any other information that we might need to collect for a specific house of frens form, feature, or other service that you use or request. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected.

how do we collection information

HOUSE OF FRENS WEBSITES AND APPLICATIONS

We may collect information from you through one of our regional or international websites or applications. This could include (a) any site that we own and control under our own domain, or (b) any site or web application that we may develop and run on a third party social network such as Facebook. This could also include any site or application that we specifically design for use on a cell phone or other mobile device. This Policy will only apply if it is posted or linked to on the website or application which you are using.

EMAIL CORRESPONDENCE

We may collect information from you if you correspond with us via email. For example, if you send an email to our customer service department, we may obtain certain information about you (such as your contact email address) and use it to follow up.

DATA COLLECTED FROM OTHER SOURCES

Occasionally, we may obtain information about you from other sources. For example, we may hire a third party data aggregator or vendor to provide us additional information about our existing customers (this is known as “data appending”), including information from your profile or postings on a third party social network. We may also receive information from third party co-sponsors who we may partner with occasionally to run special promotions or giveaways. We may also receive information about customers in the event we acquire other companies. We may also receive information from other methods that are not inconsistent with this Policy.

how do we use your information

The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses listed below will be relevant to every customer.

ORDER FULFILLMENT

We may collect and use your information to process and ship your orders, to inform you about the status of your orders, and to follow up with you about your satisfaction with the ordered products. Depending on how you make a purchase, this could involve the collection and use of certain personal contact information, payment information, account login information, and/or information related to your purchase (such as products ordered). This could also involve the ongoing storage of your payment information to allow for easier checkout on future purchases.

ACCOUNT MAINTENANCE

We may use your information to maintain your accounts with us, including administering any customer loyalty or rewards programs associated with such accounts. This typically involves the use of the information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).

CUSTOMER SERVICE

We may collect and use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name, email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question, general question, etc.). Customer service may be provided through various forms of communication, such as email correspondence and call center support.

PRODUCT IMPROVEMENT AND CUSTOMIZATION

We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and customer feedback.

PERSONALIZED PRODUCT RECOMMENDATIONS

We may use your information to provide you with house of frens product recommendations, offers, and rewards that are tailored to your interests and profile . This mostly involves the use of your previous order history (including online or call center purchases), as well as certain demographic information (such as your favorite look, birth date, etc.).

CONTESTS AND PROMOTIONS

We may collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Some promotions with customer-generated content or a social networking component will be run on third party social networks such as Facebook (e.g., on house of frens’ Facebook fan page). To comply with sweepstakes laws, we may publish or share limited information about promotion winners (such as name and city of residence). For more information about our contests and other promotions, please see the official rules or details posted with each promotion.

MARKETING COMMUNICATIONS

We may collect and use your information to send you marketing communications, such as email communications, mobile messages (including text and/or push notifications), and postal mailings. These communications may inform you about new products, store events, special discounts and coupons, beauty tips, and other news and special offers. On occasion, these communications may also contain information or offers about third party products.

Sending you marketing communications mostly requires the collection and use of certain personal contact information and/or demographic information. In some instances (such as for mobile messages), this may involve the use of technical information or general location information obtained from your mobile device.

You can always opt-out from receiving marketing communications either by following the unsubscribe instructions provided in each such communications or by updating your device settings for mobile messages. If you have an online account with us, you may be given the option to change some of your communication preferences under the My Account section of our site or by calling Customer Service. Please note that even if you opt-out from receiving marketing communications, you may still receive other communications from us, such as order confirmations, notifications about account activities (e.g., account confirmations, password changes, website community postings, etc.), and other important announcements (e.g., product recalls, privacy policy changes, etc.).

WEBSITE PERSONALIZATION AND CONVENIENCE

We may collect and use your information to personalize your experience and save you time when you visit our websites and applications. This is typically done through the use of automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID or username so you can quickly login the next time you visit our site or so you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, we might also show you specific Drunk Elephant content or offers that are more relevant to your interests.

WEBSITE COMMUNITY FEATURES

We may collect and use your information to give you access to our website community features, such as features that may allow you to upload and share ratings, reviews, questions/answers, stories, pictures, videos, or other content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or customer-generated content. Because these types of features are “communal” in nature, information you post in these areas may be visible to others. Please use caution when using these features or uploading content to a house of frens site or application.

WEBSITE SHARE FEATURES

Where permissible under applicable law, we may request and use your information so you can use our website viral features, such as share. These features allow you to easily share certain hosue of frens’ news, product information, promotions, wish list items, or other content with family members and friends. These features typically require the collection and use of certain personal contact information (such as email addresses and names) so that the selected message or content can be delivered to the proper recipients. In some instances, this information may be stored in our records so we can track and reward our customers for their referrals.

THIRD PARTY SOCIAL NETWORKING

We may collect and use your information when you interact with third party social networking features, such as Facebook Connect, Facebook Like, Pinterest, and Instagram. These tools may be embedded into our sites or applications for the purpose of running contests, allowing you to share content, allowing you to sign up for certain house of frens accounts, or for other stated purposes. If you use these tools, we may have the ability to obtain certain information about you from your social networking profile. You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.

THIRD PARTY ONLINE ADVERTISING

We may allow third party ad networks, such as Facebook and Google, to collect and use your information to show you ads that are targeted to reach people (or people similar to people) who have visited our website or are identified in one or more of our databases, including house of frens’ ads on our sites or on other sites. This is done by house of frens uploading a customer list to the third party ad network or incorporating a pixel from the third party ad network on our website, and the third party ad network matching common factors between our data and their data. Some of these ads may entice you to come back and revisit our site for new offers and promotions. This type of advertising typically involves an ad network collecting and tracking certain technical information (such as your IP address) and website usage information (such as your browsing history) on our sites and across many other sites on the Internet. To opt-out of receiving Matched Ads, please contact the applicable third party ad network. We may also use Facebook’s Conversion API (CAPI) or other Facebook Custom Audiences services to serve Matched Ads on Facebook services. To opt-out of your data being used for these Matched Ads, you should be able to hover over the box in the right corner of such Facebook ads for instructions. We are not responsible for such third party ad network’s failure to comply with your opt-out instructions.

OTHER GENERAL PURPOSES (E.G., WEBSITE SECURITY, INTERNAL RESEARCH)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain personal information, demographic information, technical computer information, website usage information, and customer feedback.